JCPenney Home Program

In 2014 JCPenney Home was a new private label blind and shade line for Springs Window Fashions. Prior to the line’s launch, I planned and art directed the photo shoot, ensuring that the final room scenes aligned with the JCPenney Home brand standards. These photos were used on in-store sampling and other signage in JCPenney stores. The sampling and launch materials earned a GDUSA Inhouse Design Award.