Graber Sheer and Layered Shade Program

Sheer and Layered shades were introduced to Graber’s product portfolio in May of 2016. One of the objectives of the product launch was to develop reveal-style marketing campaign that would entice both consumers and dealers, teasing a new, innovative product.

I developed symphony-inspired graphics to play off of our branded product names (Overture and Mezzanine) that were used across launch materials, incorporated in the launch video, and added to promotional banners on the Graber website. Post launch, the dealer marketing kit (seen below) earned a 2017 GDUSA In-house Design Award.

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Launch Announcement Postcard

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Dealer Marketing Kit

Cover letter, sell sheet, and consumer brochure

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Sample Book and Inspirational Catalog